The Small and Medium Liquor Traders Association (Melta) has opposed sections of the National Authority for the Campaign Against Alcohol and Drug Abuse (Nacada) proposed alcohol control regulations, warning that they could cripple livelihoods and businesses across the country.

In the statement, Melta Chairman Frank Mbogo acknowledged that some of Nacada’s reforms such as increased public education, monitoring of outlets, local rehabilitation programmes, and protection for persons with disabilities are commendable.

However, Mbogo warned that several restrictive measures within the 2025 policy framework could have devastating economic consequences.

One of Melta’s key concerns is the proposal to raise the legal drinking age from 18 to 21 years.

Melta argued that this demographic accounts for up to 80 per cent of the current workforce in the liquor and hospitality sectors.

“Over two million adults aged 18 to 20 derive their livelihoods from liquor-related businesses. Raising the drinking age will not only render them jobless but may also fuel the consumption of illicit and dangerous alcohol,” the statement reads.

Melta also criticized the proposed barring alcohol outlets from operating within 300 meters of learning institutions, places of worship, and residential areas.

“In densely populated urban centers like Nairobi, such zoning would force widespread closure of legitimate businesses. Where will these traders go if the city does not even have space to accommodate such separation?” Posed Mbogo.

Another contentious issue is the proposed ban on online alcohol sales and home deliveries, which Melta argues would decimate micro-enterprises that emerged in response to modern consumer trends.

Many of these businesses, the statement noted, are run by young entrepreneurs who took loans to purchase motorcycles for deliveries and are still repaying them.

Melta now wants Nacada and the government to consult industry stakeholders before finalising the policy.

“We propose a win-win mechanism that promotes responsible alcohol consumption without destroying jobs and businesses,” he added.

“We are willing to work with NACADA and other partners to achieve a balance between public health and economic resilience.”

Melta urged the government to prioritise dialogue and inclusivity, insisting that medium traders deserve to be heard.