KTN journalist Sofia Ali, has won a national award on raising awareness about counterfeit trade.

Sofia was awarded by Anti-Counterfeit Authority, during the World Anti-Counterfeit Day, event held in Nairobi.

Sofia thanked the Authority for recognising her journalistic work on exposing and raising awareness on counterfeit challenges.

 “I am deeply honored to have received an award from the Anti-Counterfeit Authority. I thank God for His grace, guidance, and strength throughout this journey. Without Him, none of this would be possible,” she said.

“To my family, friends, editors, colleagues, and readers thank you for your unwavering support, encouragement, and belief in the power of truth and responsible journalism. Every story I write is a collaborative effort fueled by your trust and inspiration,” she added.

Her stories have highlighted how counterfeiters are increasingly using digital spaces to distribute fake goods, making traditional enforcement methods less effective. 

At the same time Sofia’s stories have also urged the public to actively use social media to identify and report fake goods.

“To everyone fighting the good fight against counterfeiting and other injustices this recognition is also yours. Let’s keep pushing forward.”

Counterfeit and illicit trade account for 30-40 per cent of goods in key industries, including pharmaceuticals, electronics, and automotive parts.

According to Anti-Counterfeit Authority, The East African Community loses an estimated $500 million (Sh64.5 billion) annually in tax revenue to the trade.

Online markets as the new battleground for counterfeit trade, requiring innovative, technology-driven solutions.

Counterfeit goods are imitations of authentic products. Often produced without the permission of the brand owner and using lower-quality materials.