• Kenyans ranked first globally for daily social media use, averaging 3 hours and 43 minutes
• South Africa, Brazil, and the Philippines follow closely, with over 3 hours daily on social platforms
• The ranking, posted by World of Statistics, uses 2024 data from Cable.co.uk and We Are Social

Kenyans have been ranked first among the world’s top social media users in 2024.

Figures from Cable.co.uk and We Are Social in 2024, posted by World of Statistics on X on Sunday, November 3, placed the country first globally for average daily time spent online.

According to the data, Kenyans spend an average of 3 hours and 43 minutes per day on social media.

South Africa followed closely with 3 hours and 37 minutes daily, Brazil at 3 hours and 34 minutes, and the Philippines at 3 hours and 33 minutes.

Read also

List of 10 biggest Safaricom shareholders as stock prices record positive movement

Nigerians emerged fifth in the list with 3 hours and 23 minutes in social media engagement.

Other countries with high social media usage include Colombia (3:22), Chile (3:11), and Indonesia (3:11). Saudi Arabia and Argentina round out the top ten with daily averages of 3 hours and 10 minutes and 3 hours and 8 minutes, respectively.

Full list:

1. Kenya – 03:43
2. South Africa – 03:37
3. Brazil – 03:34
4. Philippines – 03:33
5. Nigeria – 03:23
6. Colombia – 03:22
7. Chile – 03:11
8. Indonesia – 03:11
9. Saudi Arabia – 03:10
10. Argentina – 03:08
11. Mexico – 03:04
12. Malaysia – 02:48
13. Ghana – 02:43
14. Egypt – 02:41
15. Thailand – 02:30
16. Bulgaria – 02:26
17. Vietnam – 02:23
18. Portugal – 02:23
19. Romania – 02:20
20. Italy – 02:17

Source: TUKO.co.ke