On Sunday, the Kenya Police were crowned the winners of the 2024/2025 FKF Premier League.

Their rise from a poor start to clinching their first-ever title has been the feel-good story of the season.

But behind the celebration, a darker truth looms—Kenya’s top football league is struggling to survive, with many clubs barely staying afloat due to financial hardship.

While Police FC finished top with 65 points, beating traditional giants Gor Mahia and Tusker, the real battle this season was not just on the pitch—it was off it.

The FKF Premier League, despite being competitive and exciting, had no title sponsor.

Most clubs operated without proper funding, relying on fundraisers, handouts, and support from a few local betting companies to stay in the game.

Clubs spent millions travelling, training, and paying players, all without a guaranteed return. At the end of the season, there was no prize money—not even for the champions. “We are playing in a league where clubs are spending heavily for pride, not profit,” one club official, who requested anonymity, said.

“There are no rewards, no sponsorship deals, and yet the expectations are high.”

Kenya Police’s win was historic. After just one victory in their first eight matches, the club looked destined for a disappointing campaign.

But the hiring of Burundian coach Etienne Ndayiragije in late November turned things around.

Under his leadership, the team went on a 13-match unbeaten run, collecting 10 wins and three draws.

They eventually beat Gor Mahia (59 points), Kakamega Homeboyz (58), and Tusker (57) to lift the trophy.

However, not even their title win came with a financial reward. And that’s the growing problem.

In a country where football is loved by many, it’s shocking that the top league operates without a major sponsor.

FKF, the body that runs the league, is now under pressure. Fans, clubs, and players are calling for action.

“If FKF does not get a serious sponsor ahead of next season, this league might collapse,” said Kevin Wadunga, a Gor Mahia fan living in Kisumu.

“We can’t keep investing in something that gives nothing back.”

The league had all the ingredients of a successful sports product—tight title races, surprise results, rising stars—but lacked the commercial support to take it to the next level.

Players continue to perform without salaries for months, while clubs struggle to honour contracts and logistics.

This season may be remembered for Police FC’s heroic rise to the top. But unless real investment comes in, future seasons could be remembered for who dropped out due to lack of funds—not who lifted the trophy.